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Brief 02 of 3

Hyper-specific search

Give Wanderboat a request that keyword search cannot handle. Then show what comes back.

Your assignment

Message 3 is required. Put a request on screen with several conditions, said the way you would say it out loud. Hold the result long enough for a viewer to check it against what you asked.

Personas
Tech reviewers, productivity and AI creators, tech-savvy lifestyle creators
Format
1–3 videos · 9:16 vertical · 35s minimum
Must carry
Message 3
Optional
Message 1, Message 2, and Message 4 where they fit
Surface
The app, on screen for the whole request
What to say

Read your required message first

Your brief names the message you must use. Click Message 1, Message 2, Message 3, or Message 4 to jump to the full copy. Say the idea in your own words. Do not replace it with a different point.

Hyper-specific searches

Message 3

Say this

Built for requests standard maps cannot handle.

Ever tried finding a spot that is dog-friendly, cozy, gets golden-hour sunlight, and serves natural wine? Standard map apps break when you search like a normal human. They force you into rigid keywords and ignore the vibe you are actually after. On Wanderboat you do not need to overthink your search terms. Type the request and the mood, however specific or chaotic, and we translate your raw thoughts into the right spot in seconds.

Mandatory in Brief 02
Optional. Use only if they fit.

No search anxiety

Message 1

Instant inspiration, so you can just live in the moment.

Got zero weekend plans and tired of doomscrolling? Cure the decision paralysis. Skip the endless Google searches: swipe the visual Inspo Feed, or chat with us like the one friend who always knows the coolest spots. "Hey, give me some fun things to do near me." Curated places and experiences in seconds. Less time searching, more time living.

No more mid places

Message 2

Visual, vibe-first hidden gems.

Tired of basic, soulless places recommended by standard maps with zero aesthetic taste? Wanderboat is a vibe-driven interactive map. It scans social content, filters out the noise and surfaces hidden gems you never knew existed. Preview places through Instagram-worthy visual cards and catch the exact mood before you step out.

Vibe to FSD, inside your Tesla

Message 4

From inspiration straight to navigation, on the centre screen.

Find your next spot on the big screen and let Tesla handle the drive. Wanderboat runs right inside the Tesla browser: search for your aesthetic hangout using natural chatter on the centre display, scan the QR code to push the address to your Tesla app, and let FSD navigate you straight there. You never type an address. Tap, sit back, enjoy the ride.

Suggested content

Four request types, in priority order

Start from the top. Stacked conditions are the easiest for viewers to check.

1

Four conditions, one sentence

Put four conditions in one sentence. Example: dog-friendly, cozy, golden-hour light, and natural wine. Keyword search cannot do this.

2

The way you actually talk

Ask in a full, messy sentence. Keep the mood in it. Do not clean it up into search terms first.

3

Ask for a feeling

Ask for a feeling. Example: somewhere I can read alone for two hours without feeling rushed. Wanderboat can match a vibe. That is how it finds small places.

4

One app instead of two

Describe a place you saw on your feed, in your own words. Let Wanderboat name it and map it. One conversation. One destination. No second app.

August & September moments

Dates and events from Wanderboat's brief. Use one if it fits your video. All of them are optional.

  • Mid-Aug
    Back-to-school · tech return-to-office peak

    Find a study or work spot by vibe. Describe what you want in SF, Berkeley, or Palo Alto.

    “How I matched my ideal study/work spot in SF with Wanderboat”
  • Sep 15–17
    Dreamforce in SF · Apple fall-event window

    Tens of thousands of tech people in downtown SF. A Dreamforce map for post-conference food, drinks, and networking.

    “Dreamforce secret vibe guide”
Your video must include
  1. 01Say the request out loud before you type it, so viewers can check the result against it.
  2. 02Type the request in full, exactly as you said it. Do not trim it to keywords for the camera.
  3. 03Hold Wanderboat's result card long enough to read the reasoning.
  4. 04Check your conditions one by one. If it missed one, say so on camera.
  5. 05Give your verdict as a reviewer, in your own words.
Do
  • Use a hard request. Specific is better.
  • Check the result against the request, one condition at a time. That check is the proof.
  • Show how fast the answer arrives.
Do not
  • Do not make the request easier so the result looks better. An easy request proves nothing.
  • Do not do a spec-sheet voiceover. Show the request, then the result.
  • Do not skip the request. If viewers cannot see what you asked, the result means nothing.
Hooks and CTAs

Opening lines and closing lines

Start with a hook. End with the tracking link. Use these lines as written, or say them in your voice.

Suggested hooks

First 3–5 seconds, on camera. Start mid-thought. Do not say “hey guys”.

Chaotic moods
  • “POV: asking for a hyper-specific vibe and an app actually found it.”
  • “I gave an app my most chaotic, hyper-specific weekend request just to test it... and it delivered.”
  • “I typed in the most obnoxious list of criteria for a local spot, and Wanderboat did NOT stutter.”
From the message bank
  • “Dog-friendly, cozy, golden-hour light, and natural wine. One sentence, one search.”
  • “I typed the way I actually talk and it still found the place.”
Suggested CTAs

Use in the caption or as the last line. Tell viewers to tap the tracking link in your bio or caption.

  • “Test Wanderboat out with your most chaotic weekend request and tell me what it finds you. Link in bio!”
  • “Don't take my word for it. Hit the link in bio, put in your weirdest prompt, and see the magic yourself.”
  • “Go try Wanderboat for your next spot hunt. It's free, so give it your hardest search criteria.”
Applies to all three briefs

Deliverables and requirements

Same rules for all three briefs. This list is also on every brief page. If your brief adds a rule, like the Tesla end card, follow the brief.

Primary deliverable

1–3 vertical videos
9:16, minimum 35 seconds, posted on the channels named in your agreement.
The app, in use
Show Wanderboat and how you use it. For Brief 03 that means wanderboat.ai in your Tesla browser, plus the iOS and Android shout-out at the end.
At least one highlight
Every video must use at least one of Message 1, Message 2, Message 3, or Message 4. Your brief says which ones are required.

Posting and cross-posting

Collab or credit
Invite @wanderboat_ai as a collaborator on Instagram Reels, or tag @wanderboat_ai as the featured tool.
Community crosspost
Optional: share the finished video into the Wanderboat community feed.
CTA and tracking
Put the UTM link in your bio, your link-in-bio tool, or the caption. The caption must tell viewers to tap the link.

Rights and terms

60-day ad code
Required, not optional.
Exclusivity
14 days after posting. Named apps are listed under this section.

Exclusivity

No sponsorship of, or mentions of, competing mapping and discovery apps for 14 days after posting. The apps named here are included.

Do not sponsor or mention
  • Google Maps
  • Yelp
  • Beli
  • TripAdvisor
  • Ctrip
  • Expedia
  • Tabi
  • Mindtrip
  • Layla
  • Karpo
  • Wanderlog
  • Uber Eats
  • Eater
  • Gobi Map
  • Atmosfy
  • Booking
  • Airbnb
Creative direction

Two rules

Your usual content

Talk the way you talk. Shoot the way you usually shoot. If it does not sound like your channel, it will not work on your channel.

Wanderboat's vibe

Keep it fun and visual. Show discovery. Wanderboat is the reason you went out.

Avoid

Do not make it look like an ad. After that, any format is fine. Nothing here is a template.

The product

About Wanderboat

Wanderboat finds places by how they feel. Google Maps is for logistics: an address, opening hours, a route. Wanderboat puts Instagram-style photos on a map so you can find hidden gems that match the look you want.

See product screens on the overview
Product
Wanderboat
Surfaces
iOS, Android, web
Campaign focus
The app. Brief 03 uses the website in the car.
One-liner
Stop searching places. Start matching vibes.
Handle
@wanderboat_ai
Operating since
2+ years, worldwide support