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03
Brief 03 of 3

Tesla in-car navigation

You own a Tesla with FSD. Film this: choose a place from the driver's seat. Do not type an address.

Your assignment

Message 4 is required. Shoot on wanderboat.ai in the Tesla browser, not the phone app. End the video by saying Wanderboat is also on iOS and Android so viewers can download it. That end card is required.

Requirement
Creator owns a Tesla with FSD
Personas
EV and automotive creators, Tesla tech enthusiasts, car lifestyle vloggers
Format
1–3 videos · 9:16 vertical · 35s minimum
Must carry
Message 4
Optional
Message 1, Message 2, and Message 3 where they fit
Surface
wanderboat.ai in the Tesla browser, plus the iOS/Android end card
What to say

Read your required message first

Your brief names the message you must use. Click Message 1, Message 2, Message 3, or Message 4 to jump to the full copy. Say the idea in your own words. Do not replace it with a different point.

Vibe to FSD, inside your Tesla

Message 4

Say this

From inspiration straight to navigation, on the centre screen.

Find your next spot on the big screen and let Tesla handle the drive. Wanderboat runs right inside the Tesla browser: search for your aesthetic hangout using natural chatter on the centre display, scan the QR code to push the address to your Tesla app, and let FSD navigate you straight there. You never type an address. Tap, sit back, enjoy the ride.

Mandatory in Brief 03
Optional. Use only if they fit.

No search anxiety

Message 1

Instant inspiration, so you can just live in the moment.

Got zero weekend plans and tired of doomscrolling? Cure the decision paralysis. Skip the endless Google searches: swipe the visual Inspo Feed, or chat with us like the one friend who always knows the coolest spots. "Hey, give me some fun things to do near me." Curated places and experiences in seconds. Less time searching, more time living.

No more mid places

Message 2

Visual, vibe-first hidden gems.

Tired of basic, soulless places recommended by standard maps with zero aesthetic taste? Wanderboat is a vibe-driven interactive map. It scans social content, filters out the noise and surfaces hidden gems you never knew existed. Preview places through Instagram-worthy visual cards and catch the exact mood before you step out.

Hyper-specific searches

Message 3

Built for requests standard maps cannot handle.

Ever tried finding a spot that is dog-friendly, cozy, gets golden-hour sunlight, and serves natural wine? Standard map apps break when you search like a normal human. They force you into rigid keywords and ignore the vibe you are actually after. On Wanderboat you do not need to overthink your search terms. Type the request and the mood, however specific or chaotic, and we translate your raw thoughts into the right spot in seconds.

Suggested content

The four beats, in order

Film all four beats, in this order. This is the whole video.

A driver in a Tesla on a coastal highway with Wanderboat's visual place feed open on the centre display.
This brief is shot on the centre display.
  1. 1

    Ask on the centre display

    Talk out loud, on screen. Use the same words you would use with a passenger.

  2. 2

    Pick by look

    Pick from the visual cards. You should know the right place by looking at it.

  3. 3

    Scan to push

    Scan the QR code to send the address to your Tesla app. Hold on this shot. This is what replaces typing.

  4. 4

    Let FSD drive

    Let FSD drive to a place you picked by vibe. Do not type anything.

August & September moments

Dates and events from Wanderboat's brief. Use one if it fits your video. All of them are optional.

  • Aug 28 – Sep 7
    Labor Day weekend · the last long weekend of summer

    Quick getaway ideas, outdoor plans, and Bay Area day-trip guides for the holiday weekend.

    “Surviving the last long weekend of summer”
  • Sep 15–17
    Dreamforce in SF · Apple fall-event window

    Tens of thousands of tech people in downtown SF. A Dreamforce map for post-conference food, drinks, and networking.

    “Dreamforce secret vibe guide”
Your video must include
  1. 01wanderboat.ai clearly open in the Tesla browser on the centre display.
  2. 02The request spoken and visible, in natural language.
  3. 03The QR scan, and the address landing in the Tesla app.
  4. 04FSD navigating to the chosen place.
  5. 05Arrival. The place has to pay off the vibe you picked it for.
  6. 06The end card: also live on iOS and Android, so viewers can download the app.
Do
  • Film safely. Parked or passenger-side for anything involving the screen.
  • Say out loud that you did not type an address. That is the point of this brief.
  • Show the arrival. The drive is the middle. The place is the ending.
Do not
  • Do not shoot this on the phone app. The centre display is what we are selling.
  • Do not drop the iOS and Android shout-out. It is required here.
  • Do not stage hands-off driving that misrepresents FSD.
Hooks and CTAs

Opening lines and closing lines

Start with a hook. End with the tracking link. Use these lines as written, or say them in your voice.

Suggested hooks

First 3–5 seconds, on camera. Start mid-thought. Do not say “hey guys”.

POV format
  • “POV: your Tesla display just planned date night.”
  • “POV: your Tesla finds you food while it charges.”
  • “POV: wait, your Tesla can actually do this??”
Supercharger
  • “The Supercharger wait just got way less boring.”
  • “One thing I do at every Supercharger that nobody else does.”
  • “Stop scrolling your phone at the Supercharger.”
FOMO
  • “I found a feature on my Tesla screen most owners don't know about.”
  • “The coolest Tesla hack nobody is talking about: zero manual typing, just scan and let FSD take you there.”
  • “This is how I turn my Tesla big screen into a vibe-finding machine in under 10 seconds.”
Function based
  • “My Tesla just told me where to eat and it was actually good.”
  • “I let my Tesla pick where to eat for a day.”
  • “My Tesla just found me the most aesthetic hidden gem with zero search effort.”
Suggested CTAs

Use in the caption or as the last line. Tell viewers to tap the tracking link in your bio or caption.

  • “It's Wanderboat.ai. Just open it on your Tesla browser next time you charge.”
  • “Stop typing addresses manually on your Tesla screen. Go to Wanderboat.ai and let it push the vibe straight to your navigation.”
  • “Save this for your next Supercharger stop. Open Wanderboat.ai on your screen and thank me later.”
  • “If you have a Tesla and you don't know about Wanderboat yet... now you do.”
Applies to all three briefs

Deliverables and requirements

Same rules for all three briefs. This list is also on every brief page. If your brief adds a rule, like the Tesla end card, follow the brief.

Primary deliverable

1–3 vertical videos
9:16, minimum 35 seconds, posted on the channels named in your agreement.
The app, in use
Show Wanderboat and how you use it. For Brief 03 that means wanderboat.ai in your Tesla browser, plus the iOS and Android shout-out at the end.
At least one highlight
Every video must use at least one of Message 1, Message 2, Message 3, or Message 4. Your brief says which ones are required.

Posting and cross-posting

Collab or credit
Invite @wanderboat_ai as a collaborator on Instagram Reels, or tag @wanderboat_ai as the featured tool.
Community crosspost
Optional: share the finished video into the Wanderboat community feed.
CTA and tracking
Put the UTM link in your bio, your link-in-bio tool, or the caption. The caption must tell viewers to tap the link.

Rights and terms

60-day ad code
Required, not optional.
Exclusivity
14 days after posting. Named apps are listed under this section.

Exclusivity

No sponsorship of, or mentions of, competing mapping and discovery apps for 14 days after posting. The apps named here are included.

Do not sponsor or mention
  • Google Maps
  • Yelp
  • Beli
  • TripAdvisor
  • Ctrip
  • Expedia
  • Tabi
  • Mindtrip
  • Layla
  • Karpo
  • Wanderlog
  • Uber Eats
  • Eater
  • Gobi Map
  • Atmosfy
  • Booking
  • Airbnb
Creative direction

Two rules

Your usual content

Talk the way you talk. Shoot the way you usually shoot. If it does not sound like your channel, it will not work on your channel.

Wanderboat's vibe

Keep it fun and visual. Show discovery. Wanderboat is the reason you went out.

Avoid

Do not make it look like an ad. After that, any format is fine. Nothing here is a template.

The product

About Wanderboat

Wanderboat finds places by how they feel. Google Maps is for logistics: an address, opening hours, a route. Wanderboat puts Instagram-style photos on a map so you can find hidden gems that match the look you want.

See product screens on the overview
Product
Wanderboat
Surfaces
iOS, Android, web
Campaign focus
The app. Brief 03 uses the website in the car.
One-liner
Stop searching places. Start matching vibes.
Handle
@wanderboat_ai
Operating since
2+ years, worldwide support