Local lifestyle
The largest of the three and the closest to the core user. Three scenarios, thirty creators each, all pointed at the same behaviour: you had no plan, you described a mood instead of a keyword, and you ended up somewhere good.
Do not demo the app. Have the evening. Wanderboat should turn up the way it would if you genuinely used it, mid-scroll, mid-argument about where to eat, and then the video should get to the place and stay there. You are carrying Message 1 and Message 2. Message 3 is fair game if your request happens to stack conditions, and Message 4 if you drive a Tesla.
- Creators
- ≈90 across three scenarios
- Per scenario
- 30 creators
- Must carry
- Message 1 or 2
- Optional
- Message 3 if the request stacks conditions; 4 if you own a Tesla
- Surface
- The app, on your phone
Aesthetic foodie spots & hidden eats
The 44% of Reddit's hidden-gem demand that turns out to be restaurants, bars, coffee and dessert. Lead with how the place looks. A standard map would never have surfaced it, and you could tell it was right before you went.
- Creators
- Foodies, local food reviewers, cafe hoppers
- Carries
- Message 2 first, then 1
Date night inspo
The strongest format for decision paralysis, because with two people the paralysis is audible. No plan, the argument about where to go, the request typed out loud, then the room.
- Creators
- Couples, lifestyle vloggers, local explorers, college and student creators
- Carries
- Message 1 and 2
Family-friendly weekend outings
Things to do with kids. Requests here pile up conditions on their own: kid-friendly, stroller-friendly, somewhere the adults can also eat. That makes it the one lifestyle scenario where the hyper-specific message lands without anybody forcing it.
- Creators
- Family and parenting creators, momfluencers
- Carries
- Message 1 and 2; Message 3 if your request stacks conditions
Wanderboat's own location photography, shot by the team. These are a reference for the register we are aiming at, not assets to reuse. Specific rooms, real light, nothing styled.
- 01You, in the actual moment of not knowing where to go. Say it in your own words.
- 02The app on screen, doing the work. Screen recording is fine. Hold the visual cards long enough that a viewer can read one.
- 03The request in plain language rather than keywords. Let the phrasing stay as messy as it really is.
- 04The place itself. Get there, film it, react to it.
- 05A verdict. Without it, the recommendation is just an address.
- “Zero weekend plans and I'm done doomscrolling.”
- “I have the mood. I do not have the place.”
- “Forty minutes of scrolling and we went to the same bar as last time.”
- “Standard maps gave me four stars and no soul.”
- “I stopped searching for places and started describing the vibe.”
- Talk to the app the way you text a friend. Full sentences, specific mood, no guessing at keywords.
- Show the visual card before the visit, so the payoff is that the room matched.
- Keep it native to your channel. Your normal opening, your normal edit, your normal voice.
- No tour of the interface. Nobody watches a settings screen.
- No script that sounds written. If you would not say it out loud, cut it.
- Do not end on the app. End on the place.
The rest lives on the overview
Everything the three briefs have in common stays in one place, so there is only ever one version of it to keep current.