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03
Brief 03 · unique feature

Tesla in-car navigation

A separate brief because it runs on a separate product surface. Thirty creators, all Tesla owners, filming the one thing no other discovery app can do: choose a place from the driver's seat without ever typing an address.

The mandate

Message 4 is mandatory. This brief runs on wanderboat.ai in the Tesla browser rather than the phone app, and because of that the video has to close by saying we are also live on iOS and Android so viewers can download it. That end card is a hard requirement for this brief only.

Creators
30
Requirement
Creator owns a Tesla
Personas
EV and automotive creators, Tesla tech enthusiasts, car lifestyle vloggers
Must carry
Message 4
Optional
Messages 1–3 where they fit
Surface
wanderboat.ai in the Tesla browser, plus the iOS/Android end card
A driver in a Tesla on a coastal highway with Wanderboat's visual place feed open on the centre display.
The centre display is where this brief lives.
The four beats, in order
  1. 1

    Ask on the centre display

    Natural chatter, out loud and on screen. The same phrasing you would use with a passenger.

  2. 2

    Pick by look

    Visual cards make this fast and safe to do in a car. You recognise the right place instead of reading a list.

  3. 3

    Scan to push

    Scan the QR code to send the address to your Tesla app. This is the beat that replaces typing, so hold on it.

  4. 4

    Let FSD drive

    Navigation starts from a place you chose by vibe, and your hands never touched a keyboard.

What the video has to contain
  1. 01wanderboat.ai clearly open in the Tesla browser on the centre display.
  2. 02The request spoken and visible, in natural language.
  3. 03The QR scan, and the address landing in the Tesla app.
  4. 04FSD navigating to the chosen place.
  5. 05Arrival. The place has to pay off the vibe you picked it for.
  6. 06The end card: also live on iOS and Android, so viewers can download the app.
Hooks to start from
  • “My Tesla screen just became a hidden-gem finder.”
  • “I found tonight's spot without typing a single address.”
  • “Nobody told me the Tesla browser could do this.”
  • “Vibe search on the big screen, FSD does the rest.”
Do
  • Film safely. Parked or passenger-side for anything involving the screen.
  • Make the no-typing point out loud. It is why this brief exists.
  • Show the arrival. The drive is the middle of the video, not the ending.
Do not
  • Do not shoot this on the phone app. The centre display is what we are selling.
  • Do not drop the iOS and Android shout-out. It is required here.
  • No staged hands-off driving that misrepresents FSD.
Applies to every brief

The rest lives on the overview

Everything the three briefs have in common stays in one place, so there is only ever one version of it to keep current.

The four messagesFull copy for each highlight, and which briefs must carry which.
Deliverables and termsFormat, posting, collab, tracking, usage rights, exclusivity, ad code.
What Wanderboat isPositioning, mission, the behaviour we are replacing, product screens.
Previous brief02 Hyper-specific search & app showdown